English 
Italiano 
Bargaining power of suppliers
Hai mai provato ad analizzare la redditività di un settore industriale? Il modello delle cinque forze competitive di Porter ci aiuta in questa valutazione. Nel suo articolo intitolato ‘The five competitive forces that shape strategy’ e pubblicato da Harvard Business Review nel 2008, Porter spiega la sua teoria ed in questo frangente ci occuperemo di trattarela forza denominata 'the bargaining power of suppliers'. Se vuoi saperne di più, leggi l’articolo direttamente in inglese!
In order to evaluate the attractiveness and profitability of an industry, a second force we need to look at is the bargaining power of suppliers. Porter’s five forces model helps us do this. In his article ‘The five competitive forces that shape strategy’ published by Harvard Business Review in 2008, he explains his theory. The stronger this force is the more it erodes profitability. The weaker it is, the more profitability stays within the industry. A supplier group has a strong bargaining power when:
- the supplier group is more concentrated than the industry it sells to (e.g. monopolies, duopolies, oligopolies)
- the supplier group does not depend heavily on the industry for its revenues
- industry participants face high switching costs in changing suppliers (to consider that suppliers may bear switching costs as well which may limit their power)
- suppliers offer products that are differentiated
- there is no substitute for what a supplier group provides (e.g. there is no alternative to a well-trained pilot in the cockpit!)
All in all, it is important to consider how strong this force is and to what extent it may erode profitability within the industry so as to take the right steps in business.
